Edition 14

The rise of international student recruitment

Written by
Ridhima &
Jayde
Apr 1, 2024

Look at you, making my day. 

Reading my thoughts.
Almost like my diary…
You’re great.

Up for a chat?

<a href="mailto:jayde@pink-orange.co.uk?subject="Hello...Is it me you're looking fooooooor"" class="finsweet-edvertise-cta" target=“_blank”>Talk to me</a>

‍

No? Okay, straight to business then. 

Ever imagined spreading your institution's influence across continents, reaching eager minds from diverse cultures, and building a global network of bright students? Buckle up, because we're about to embark on an exhilarating journey into the world of international student recruitment!

The world of international student recruitment has experienced its fair share of ups and downs over the past few years.

But what happens if we look beyond the numbers? 

What if we start thinking about it as creating a digital connection that transcends borders?

That friends, is where the magic happens. 

And - creating (and nurturing) that connection is easier than you think. Sure, there are so many boxes to tick before launching an international recruitment campaign - but, that’s what we’re here for! 

Put simply, international student recruitment isn’t cut and dry. Sure, the process hasn’t changed. People finish school, choose to study abroad [insert their decision-making process here], and then hop on a plane and leave. But - and it’s a big but - the desire is different from what it once was. 

In this month’s edition of (Ed)vertise, we cover everything that you need to know about launching and optimizing a successful international student recruitment campaign. With the numbers to back it up.

This is what you can expect from this month’s edition of (Ed)vertise:

✍️ Quick read: Well, sort of.

4 Trends in international student recruitment: Is your strategy sustainable enough?

Step right up to the international student recruitment extravaganza! We've got the hottest trends straight from the education runway, and boy, are they turning heads! From digital nomads to cultural explorers, this blog post is your ticket to stay ahead of the curve. Don't be caught snoozing while your competitors jet off with the coolest strategies in hand. Let's dive into the trends that'll make your recruitment game soar like a paper airplane!

✉️ Infographic: Okay this one is quick.

5 Reasons you should consider running a local language campaign this month.

It's time to say "Hola," "Bonjour," "Ni hao," and "G'day, mate!" to a world of possibilities! Whether you're fluent in multiple languages or just starting to dip your toes into the world of multilingual campaigns, we've got the secret recipe for connecting with international students on a whole new level. Prepare to unleash the magic of local language campaigns and become a master of communication! 

📙 Ebook: Okay, this one is a bit longer. No empty promises here.

International student recruitment 101: A comprehensive guide for education marketers 

Class is in session, and you're cordially invited to our "International Student Recruitment 101" crash course!  Discover the ABCs of attracting students from every corner of the globe.  From decoding cultural cues to mastering the art of storytelling, this ebook is your ticket to graduation day—enrollment numbers skyrocketing high!  Leave no "what if" unexplored as you embark on your journey to becoming a global education guru.

Alright, let’s jump right in. 

‍

Our latest blog post serves up the latest insights, trends, and strategies that will help you navigate the ever-changing landscape of attracting students from around the world.

From the rise of virtual recruitment events to the impact of social media influencers on student decisions, this blog covers it all. Discover the latest trends that drive the decision-making process of your potential students! 

<a href="https://www.pink-orange.co.uk/blog/4-trends-in-international-student-recruitment" class="finsweet-edvertise-cta" target=“_blank”>Read me</a>

‍

No more lost-in-translation moments or awkward language barriers. Embrace the magic of speaking directly to your prospects in their preferred language, and watch as trust and rapport flourish like never before.

Join the ranks of linguistic wizards who are transforming international student recruitment by downloading our infographic.

It's time to immerse yourself in the world of personalization and see why local language campaigns are the key to unlocking a world of possibilities.

<a href="https://www.pink-orange.co.uk/subscriber-resources" class="finsweet-edvertise-cta" target=“_blank”>Download the infographic</a>

‍

International student recruitment is a world of its own - so let us be your guide! 

Our ebook offers valuable tips and strategies that will empower you to connect with prospective students from around the globe in a meaningful and authentic way.

From understanding the diverse needs of international students to crafting personalized messaging, this ebook is packed with actionable advice that goes beyond the usual recruitment playbook.

Discover how to build relationships that transcend borders and create a welcoming environment that makes students feel right at home!

<a href="https://www.pink-orange.co.uk/subscriber-resources" class="finsweet-edvertise-cta" target=“_blank”>Download the ebook</a>

‍

Before we wrap up, I want to remind you that you play a crucial role in making (Ed)vertise awesome! I’d love to hear your thoughts, success stories, or any topics you'd like us to cover in future editions. 

So don't be shy, hit that reply button and share your thoughts with me. 

Come on, click it. You know you want to. 

<a href="mailto:jayde@pink-orange.co.uk?subject="Hello...Is it me you're looking fooooooor"" class="finsweet-edvertise-cta" target=“_blank”>Read</a>

‍

Your friend in marketing,

<div class="social-media-link-container">
   <a href="https://www.instagram.com/pinkorangemedia?_hsenc=p2ANqtz-9xKWDZCcGNXoOF_9X7ngOZOzMKrrfMvXDXPCQIbId0zFYOQKKC_B825dCRkZnLevTHB5QEFIevbaDgVbo3tXWodWz-hA&_hsmi=2" target="_blank">
       <img src="https://cdn.prod.website-files.com/63f8bb49caf3ae64d2c26508/66f259c42188a2962beb9ec4_pink%20orange%20instagram%20social%20media%20icon.png" alt="Instagram Icon" class="social-media-icon">
   </a>
   <a href="https://www.linkedin.com/company/12614860/?_hsenc=p2ANqtz--fDLQUbdVMJlGuB09COqZISG2tZsBcsBBILW8pg0TOYrgsq1ZOrU7N3G29_8SXXeMsai2rJN6pT5O_66dbPwmHbKnuLA&_hsmi=2" target="_blank">
       <img src="https://cdn.prod.website-files.com/63f8bb49caf3ae64d2c26508/66f259c40629b62fa3a68666_pink%20orange%20social%20media%20Linkedin%20icon.png" alt="LinkedIn Icon" class="social-media-icon">
   </a>
</div>

‍

Jayde 

Edition 20
October 2, 2024

A guide to recruiting African International Students

All jokes aside, I am sure I’m not alone in saying this year has flown by. The more time I spend in this industry, the more I frame my years by...
Read more   >
View All
International student recruitment
Edition 19
September 17, 2024

Elevating international enrollments with data

It’s time to turn the volatility of the past few years into an opportunity for growth. With market shifts, unprecedented policy changes, and evolving...
Read more   >
View All
International student recruitment
Edition 18
August 9, 2024

Insights for your 2025 international student recruitment strategy

If you’ve been following the industry news, you already know about the uncertainty that looms over the higher education sector. Policy changes...
Read more   >
View All
International student recruitment
Edition 17
July 1, 2024

A look into country-specific student recruitment data

You’ll be surprised to know how many recruitment officers share your pain. See, that’s where someone like us comes in. You know the type - the ones
Read more   >
View All
Education marketing strategy
Edition 16
June 7, 2024

Your complete guide to education marketing funnels 🎯

Did you know that not all marketing funnels are created equal? In fact, education marketing is known for its unique customer journey which is determined...
Read more   >
View All
Education marketing strategy
Edition 15
May 23, 2024

Introducing the new & improved (Ed)vertise

Education leaders discuss major challenges facing the Education sector Fair pay for teachers and staff. Higher quality education. Better outcomes.
Read more   >
View All
International student recruitment
Edition 14
April 1, 2024

The rise of international student recruitment

Ever imagined spreading your institution's influence across continents, reaching eager minds from diverse cultures, and building a global...
Read more   >
View All
International student recruitment
Edition 13
March 5, 2024

The power of user generated content

Imagine having an army of loyal advocates creating jaw-dropping content for your education brand, all for free! No need to pinch yourself.
Read more   >
View All
Social media marketing
Edition 12
February 1, 2024

The power of personalization

The world is a chaotic place at the moment. I mean, no more than usual, but there are new things twisting everyone’s knickers—yup - AI. 😏
Read more   >
View All
Education marketing strategy
Edition 11
January 10, 2024

Building your brand like a boss

I’ve arrived at your inbox to bring you the latest edition of (Ed)vertise. This edition was in fact inspired by the revitalization session we’ve had here at Pink Orange.
Read more   >
View All
Education marketing strategy
Edition 10
December 1, 2023

Are marketing and chess that different?

It's Jayde again from Pink Orange, and I am excited to bring you the latest edition of (Ed)vertise! As we kick off this edition, I can't help but feel...
Read more   >
View All
Education marketing strategy
Edition 9
November 2, 2023

A 9-year-olds thoughts on education marketing

Hello there! I’d like to think we’ve become friends. Maybe not Facebook official, but close enough. This month’s edition of (Ed)vertise is a little… different.
Read more   >
View All
Generational marketing
Edition 8
October 20, 2023

Flipping the funnel in education marketing

It feels like just yesterday that we launched this series.We started it with one goal: To give education marketers access to reliable, relevant resources.
Read more   >
View All
Education marketing strategy
Edition 7
September 1, 2023

Cracking the marketing code with Psychology: Part 2

Just like that, another month has come and gone. Before we know it, a new year will arrive, and we’ll be left wondering where 365 days went. You’re in luck, though.
Read more   >
View All
Education marketing strategy
Edition 6
August 25, 2023

Cracking the marketing code with Psychology: Part 1

This month we’ve decided to dedicate ourselves to the pursuit of knowledge. Why?Well, we love learning - especially when it’s a topic that can be applied to our marketing efforts.
Read more   >
View All
Education marketing strategy
Edition 5
July 28, 2023

Let’s hack an algorithm!

Welcoming a new month changes as we get older, mostly because we're so overwhelmed by the fact that time is quite literally flying by.
Read more   >
View All
Social media marketing
Edition 4
June 16, 2023

Influencer marketing made easy

Influencers – they're the crème de la crème of marketing magic. Move over sliced bread, because these trendsetters are selling like red velvet cupcakes.
Read more   >
View All
Education marketing strategy
Edition 3
May 25, 2023

Let’s get cozy with Gen Z, shall we?

Forget Millennials hogging the spotlight as the darlings of marketing research and consumer spending. We've overlooked the true rising stars: Generation Z.
Read more   >
View All
Generational marketing
Edition 2
April 3, 2023

The future of marketing: The case for storytelling

We live in a fast-paced, digital world. One that is run by instant gratification and vanity metrics – even so, the value of a good story can’t be understated.
Read more   >
View All
Education marketing strategy
Edition 1
March 1, 2023

The most common mistakes education marketers make: And what you can do about them

In the face of global uncertainty, marketing has become more prevalent than ever, with worldwide industry placing their future in our (capable) hands.
Read more   >
View All
Education marketing strategy