Influencers – they're the crème de la crème of marketing magic.

Move over sliced bread, because these trendsetters are selling like red velvet cupcakes. They're redefining the marketing game with their unrivaled impact and unstoppable growth. We get it. Influencer marketing is a wild ride. 

But don't worry, we've got your back. Our team has curated a collection of industry best practices to help you navigate the influencer marketing landscape. This guide will walk you through the essentials of influencer discovery, collaboration, campaign launching, and tracking results.

You might already know why influencer marketing is a must-have in your strategy. But the clock is ticking, and you're probably wondering where I begin.

Fear not! Whether you're a newbie or a seasoned pro, we're here to help you build a rock-solid, measurable, and scalable influencer marketing program. So, regardless of your level of knowledge, we're here to assist you in developing a controllable, quantifiable, and scalable program.

Here’s what you can expect from this month's edition of (Ed)vertise!

🙌🏼A quick guide to understanding how you can measure the success of your Influencer Marketing campaign

📔A downloadable resource: The definitive guide to Influencer Marketing - everything you need to know as an ed marketer!

✅Your Influencer Marketing Checklist. Easy to understand, and even easier to implement!

Too busy to read the resources? We’ve made our ebooks more accessible by launching (Pod)vertise - an ed marketing-specific podcast!

<a href="https://open.spotify.com/show/0n4ViuerZGYv5MOoZlID2r?si=d14ff6f7ff734f6a" class="finsweet-edvertise-cta" target=“_blank”>Listen on Spotify</a>

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Influencers used to be limited to celebrities and a few passionate bloggers. But now, they're everywhere. 

At its most basic level, Influencer Marketing relies on endorsements and mentions from influential people—people who have a large following or who are thought to be experts in their field. Influencer Marketing works because influencers have earned the trust of their community, and their recommendations provide social proof to prospective consumers. This trend aligns with the public's desire for genuine marketing. Even the most popular influencers can find themselves in deep water if their fans discover they're being untruthful, such as advocating a product they don't use. 

So, how will you know whether your Influencer Marketing effort was a success? Is it solely about the number of likes and comments? Are there any other essential indicators of influencer marketing success?

Don’t panic! We’re here to answer all of your questions.

<a href="https://www.pink-orange.co.uk/blog/how-to-measure-an-influencer-marketing-campaign" class="finsweet-edvertise-cta" target=“_blank”>Read the blog</a>

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It's fast becoming an indispensable tool for promoting (higher) education through social media.

Why? Because it is now the most genuine kind of marketing.

Influencer Marketing tries to discover the key people who function as influencers in your industry so you can approach them about collaborating on brand promotion.

As the internet has evolved into a self-sustainable ecosystem, certain people have earned the title of "digital superstars." Those people right there - are your influencers.

<a href="https://www.pink-orange.co.uk/subscriber-resources" class="finsweet-edvertise-cta" target=“_blank”>Download the guide</a>

Countless higher ed marketers are turning their attention to Influencer Marketing to help them reach their goals. However, the entry barrier can appear insurmountable, and there are multiple stumbling blocks along the way.

How do you choose an influencer? What are some attainable goals and KPIs? And how do you define success in the first place?

The difficulty is real, but don't let that dissuade you. Building influencer social media campaigns can be a snap for marketers of any level with the appropriate preparation and process.

<a href="https://www.pink-orange.co.uk/subscriber-resources" class="finsweet-edvertise-cta" target=“_blank”>Download the checklist</a>

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Until next time,

Your Pink Orange Team

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P.S

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