Edition 6

Cracking the marketing code with Psychology: Part 1

Written by

Ridhima &

Jayde

Aug 25, 2023

This month we’ve decided to dedicate ourselves to the pursuit of knowledge.

Why?

Well, we love learning - especially when it’s a topic that can be applied to our marketing efforts.

Being a marketer is anything but boring. We venture to guess that almost all of us will agree that one of the most rewarding aspects of our vocation is being provided with the unique opportunity to discover new ways to trigger a favorable audience response—all done with well-worded copy, and a visually appealing creative.

That said - we introduce you to the topic of The Psychology Behind Marketing. Now as you can imagine, this is a pretty broad topic - so we have decided to split it into a two-part series.

This is what you can expect from this month’s edition of (Ed)vertise:

⚛️An introduction to the science, application - and benefits of Neuromarketing

🥇A comprehensive (and free) guide to the Psychology of Marketing, and how you can use it as a tool to inform your campaigns

🧘🏽‍♀️A short and sweet visual depiction of The Theory of Persuasion

Too busy to read the resources? We’ve made our ebooks more accessible by launching (Pod)vertise - an ed marketing-specific podcast!

<a href="https://open.spotify.com/show/0n4ViuerZGYv5MOoZlID2r?si=d14ff6f7ff734f6a" class="finsweet-edvertise-cta" target=“_blank”>Listen on Spotify</a>

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One of the most challenging parts of our profession can also be considered to be its most rewarding: learning how to engage a highly dynamic set of consumers who require constant attention.

We are not just talking about consumers who are constantly on the lookout for new products and services, but also those individuals who see themselves as an extension of their own brands.

Sure, it’s fun - but heavy is the head that wears the crown. One of the most significant parts of being a marketer is having the ability to anticipate how people will react, act - or behave. Unfortunately, human behavior isn’t cut and dry. It’s not as rational as it appears on paper. There are an endless number of factors that can influence the way that someone responds.

Many, if not most of these are completely out of our control. But that’s not to say that we can’t make an effort to understand what makes people tick.

In fact, there are many ways to do so - and some of them aren’t as complex as you might think.

This is where the art of neuromarketing, or - understanding human behavior comes in.

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It’s reported that the average B2B business reports a $185 000 annual marketing budget.

There’s a reason that businesses, institutions, and individuals spend thousands on their advertising efforts annually (never mind the emotional investment too).

Why?

Apart from the simple fact that it’s required - it works. Effective marketing delivers the desired results - and that is to drive an emotional response around their brand, their story - and their end goal.

There is a unique crossover between marketing and psychology. And to be an effective marketer, it’s pertinent to understand the way of the human psyche, and how it processes information using by using a neuromarketing lens.

<a href="https://www.pink-orange.co.uk/subscriber-resources" class="finsweet-edvertise-cta" target=“_blank”>Free ebook, anyone?</a>

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It's all too easy to think of practicing marketing as a skill rather than an art, but the truth is that you'll be much more successful if you take the time to understand more about how people really behave.

Most people don't leap at the chance to spend their money, particularly when it comes to education marketing products and services. The psychological theories of persuasion provide a firm foundation for people to hesitate and consider what they're buying, but also, theoretically, feel better about their decision.

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Until next time,

Your Pink Orange Team

Edition 6

Cracking the marketing code with Psychology: Part 1

This month we’ve decided to dedicate ourselves to the pursuit of knowledge.

Too busy to read the resources? We’ve made our ebooks more accessible by launching (Pod)vertise - an ed marketing-specific podcast!

One of the most challenging parts of our profession can also be considered to be its most rewarding: learning how to engage a highly dynamic set of consumers who require constant attention.

It’s reported that the average B2B business reports a $185 000 annual marketing budget.

A guide to recruiting African International Students

Elevating international enrollments with data

Insights for your 2025 international student recruitment strategy

A look into country-specific student recruitment data

Your complete guide to education marketing funnels 🎯

Introducing the new & improved (Ed)vertise

The rise of international student recruitment

The power of user generated content

The power of personalization

Building your brand like a boss

Are marketing and chess that different?

A 9-year-olds thoughts on education marketing

Flipping the funnel in education marketing

Cracking the marketing code with Psychology: Part 2

Cracking the marketing code with Psychology: Part 1

Let’s hack an algorithm!

Influencer marketing made easy

Let’s get cozy with Gen Z, shall we?

The future of marketing: The case for storytelling

The most common mistakes education marketers make: And what you can do about them