We give you actionable insights and develop the strategies you need to reach your target audience across domestic and international markets. We gather data to help you define how to target your ideal student and parent personas through customized campaigns that create engagement and conversions.
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With a whopping 50+ years of combined experience under our belt, we've been shaking up the global education scene one campaign at a time.
Our client lineup? You can click through a list of names below!
But, it's not just about the big names – it's about the big impact. We've unleashed over 300 stellar campaigns for universities and education providers across over 100+ markets globally.
As your one-stop shop, our services include everything from strategy development to paid advertising support, content production, design and development– to support from brand awareness all the way to enrollment.
We help you find the best way to engage your audiences through the right content, and turn brand equity into website traffic, leads, and students in class.
Our expertise in international student recruitment means we ran campaigns across 100+ countries in Africa, Asia, Europe, North America and South America
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Daniela Escobar
Director of Marketing,
SchoolApply
“The level of expertise provided is outstanding. Not only did the team help us analyze, organize and optimize our paid media campaigns, but continuously pitched new ideas to help with brand exposure and improve lead acquisition quality and quantity.”
Joshua Metcalfe-Parsons
MarTech Manager,
The African Leadership University
“Since working with Pink Orange, we are tracking started applications and the respective progression rates by platform and can backtrace applications up to the ad they first clicked on.”
Helen Ainsley
Growth Manager,
Lanterna Education
“The team at Pink Orange have provided excellent comprehensive guidance for increasing and optimizing our brand across all levels of the customer journey and has ensured that this process is covered end-to-end. This allows us the freedom and time to ask the important questions, and focus our decisions on where we know the impact will be greatest.”
Veronica Mulhall
Vice President of Marketing,
ALX Africa
“Over the last year, Pink Orange was our constant partner in hitting our paid advertising goals to empower young Africans to lead a life of impact. We started with an email list of 0 and scaled to an active list of +230k– on top of +50k highly engaged users across social media. Our MoM performance sat at the top 1% of industry CPL in education and ed(tech) for the entire duration of our collaboration.”
Leslie Sithole
Senior Marketing Manager,
Berklee College of Music
“The expertise the Pink Orange team brought to Berklee has completely changed our approach to student recruitment marketing. The research-backed and strategy-based approach they are taking resulted in more engagement, higher conversion rates and overall lower marketing cost.I would recommend Pink Orange to any higher education institution out there.”
In the world of education marketing, finding the right agency can be tough.
But with Pink Orange by your side, you'll have a partner who understands the unique challenges and opportunities of the education sector.
So why settle for anything less?
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We eat, sleep, and breathe higher education marketing. It's our niche, our passion, our expertise. We bring unparalleled insight and experience to the table. We are a small, yet mighty and dedicated team of global marketing experts.
Simply because we are not one of the big dinosaur agencies where clients end up being a number. We're a tight-knit team focused on one thing and one thing only: delivering results for you. We're dedicated to going above and beyond to help you achieve your goals– because as you grow, we grow.
From strategy development to content creation, media buying to campaign management, reporting to data analysis, CRM management to web development- and everything in between, we’ve got you covered.
We don’t just offer a service. We become an extension of your team. Our mission is to provide personalized support and share our insights with your team ensuring you have the resources and expertise you need to succeed.
Education marketing is complex.
We’re here to help you simplify it.
In a world where data is increasingly available and the customer journey more complex than ever, education companies struggle with attribution. We exist to illuminate the path for you, creating campaigns and marketing strategies for each stage of your prospects’ decision-making process. Our job is to ensure you are talking to the right audience, on the right platform, at the right time.
Director,
London, UK
“Having worked client-side before, I know how frustrating it can be to work with a partner that doesn’t really understand the complexity of education. A product as unique as this doesn’t sell with a simple ad or a two-sequence email journey. Pink Orange exists to help our clients understand the best full-funnel approach for their program or product and translate that into compelling content, engaging creatives and strategic campaigns.”
Let's talk
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