Edition 7

Cracking the marketing code with Psychology: Part 2

Written by

Ridhima &

Jayde

Sep 1, 2023

In our last edition of (Ed)vertise, we deeply explored the Psychology of Marketing.

Now, as you can imagine, this is quite a hefty topic! With so much to discuss, we decided to break it into two installments.

Now that we’ve covered how Psychology can help you understand how consumers - particularly students behave, let’s explore some ways that marketers use these insights to increase student enrollment.

This is what you can expect from this month’s edition of (Ed)vertise:

🔮A look at the future of education marketing

🏆A comprehensive (and free) guide to the Psychology of Marketing, and how you can use it as a tool to inform your enrollment campaigns

🙌🏽A simple guide to the principles of Psychology - and how to apply them to your education marketing campaign

Too busy to read the resources? We’ve made our ebooks more accessible by launching (Pod)vertise - an ed marketing-specific podcast!

<a href="https://open.spotify.com/show/0n4ViuerZGYv5MOoZlID2r?si=d14ff6f7ff734f6a" class="finsweet-edvertise-cta" target=“_blank”>Listen on Spotify</a>

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Marketers have always been interested in understanding how to influence human behavior.

In fact, many of the earliest marketing textbooks were written by Psychologists who were trying to understand how people made decisions about buying products and services.

Human behavior has long been a guiding force for marketing, but the growth of Behavioral Psychology as a science has provided a new way to understand and influence it.

This emerging field of study looks at how human beings behave in response to their environment. This can include social interactions, cultural influences, and situational factors. Behavioral Psychologists aim to uncover unconscious actions or processes by observing conscious behaviors and using this information to (somewhat) predict future actions.

Behavioral psychology's applications are wide-ranging across all industries - even more so when applied to education marketing.

Is this the future of education marketing?

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The Psychology of marketing is a vast field, and there is no one-size-fits-all approach to using it effectively.

That said, there is a lot of overlap between marketing and Psychology.

Many of the ideas we use daily share common ground with Psychological frameworks. Moreover, becoming an expert on Psychology helps us learn more about marketing.

Human beings are creatures of habits, and whatever you build good habits regularly makes you happy as per the famous quote "Happiness is a habit".

The psychology behind it is that your brain is dependent on external sources to feel pleasure.

Once your brain is programmed to expect these pleasures, the best way to achieve this happy state is by doing certain actions associated with these pleasures, especially those that have been done often in the past.

This essentially results in building a routine or a habit by triggering Behavior Routine Theory. Behavioral science and various scientific studies have shown that humans make more conscious decisions based on emotions rather than logic.

Now for the good part - how it all fits together to create a seamless puzzle, each piece representing an option backed by science, just waiting for the ed marketer to build.

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Until next time,

Your Pink Orange Team

Edition 7

Cracking the marketing code with Psychology: Part 2

In our last edition of (Ed)vertise, we deeply explored the Psychology of Marketing.

Too busy to read the resources? We’ve made our ebooks more accessible by launching (Pod)vertise - an ed marketing-specific podcast!

Marketers have always been interested in understanding how to influence human behavior.

The Psychology of marketing is a vast field, and there is no one-size-fits-all approach to using it effectively.

A guide to recruiting African International Students

Elevating international enrollments with data

Insights for your 2025 international student recruitment strategy

A look into country-specific student recruitment data

Your complete guide to education marketing funnels 🎯

Introducing the new & improved (Ed)vertise

The rise of international student recruitment

The power of user generated content

The power of personalization

Building your brand like a boss

Are marketing and chess that different?

A 9-year-olds thoughts on education marketing

Flipping the funnel in education marketing

Cracking the marketing code with Psychology: Part 2

Cracking the marketing code with Psychology: Part 1

Let’s hack an algorithm!

Influencer marketing made easy

Let’s get cozy with Gen Z, shall we?

The future of marketing: The case for storytelling

The most common mistakes education marketers make: And what you can do about them