Tune in to our captivating podcast series on international student recruitment. Join us as we dissect the dynamic world of recruiting students from around the globe. From navigating cultural nuances to leveraging digital strategies, this episode explores the ins and outs of attracting and enrolling international students. Listen on Spotify!

Discover the power of local language campaigns for your school marketing strategy. This infographic outlines 5 compelling reasons why they increase engagement and boost conversions. Transform your digital marketing strategy by targeting your audience more effectively. Download our marketing template today.

Elevate your international student recruitment with our comprehensive ebook. Uncover innovative strategies, proven tactics, and digital marketing insights to attract students globally. Get expert guidance on building a successful student recruitment marketing plan that drives results. Download now for recruitment success.

User-generated content (UGC) is revolutionizing education marketing by creating authentic experiences that captivate and inspire. Our ebook uncovers the secrets of using UGC to drive higher engagement in your school marketing efforts. Download today and elevate your marketing strategy with UGC insights.

Digital marketing strategy has evolved, with online creators often engaging your audience first. Learn how to leverage these authentic connections through user-generated content (UGC). Explore our infographic featuring essential dos, don'ts, and 10 surprising UGC facts to enhance your education marketing strategy. Download now.

Unlock the power of great user experience (UX) in education marketing. Boost engagement, conversions, and brand loyalty through strategic UX design. Our infographic outlines key elements to optimize your school marketing strategy. Download it now for actionable insights!

Explore how a humanized approach transforms your education marketing strategy. Learn how sharing your institution's story and engaging with students builds lasting connections. Tune in to (Pod)vertise for actionable insights to help your education brand stand out in a competitive market.

Humanize your education marketing in just 6 steps! This infographic guides you through developing a personal, empathetic school marketing strategy that resonates with students. Discover how storytelling and engagement create a deeper connection with your audience. Download now for essential insights.

Learn the secrets to successful international student recruitmet. Watch our webinar featuring real-world examples of effective student recruitment marketing strategies. Adapt your content and creative approach to win in the international student recruitment market. Watch now!

Lead nurturing isn’t a standalone task. Ensure your student recruitment marketing aligns with your entire marketing calendar, including newsletters, course updates, and other cross-channel communications. Streamline your efforts to provide a cohesive, effective education marketing strategy.

Generational marketing is key to personalizing your student recruitment strategy. Tailor your marketing efforts to connect with different generations. Our infographic breaks down how to make your campaigns relevant to every target audience. Download now for effective tips.

The four critical pillars of storytelling are essential for successful education marketing. Apply these easy-to-remember principles to convey powerful messages that resonate. Whether for school marketing or global campaigns, these foundational tips will strengthen your storytelling strategy.

Are your education marketing efforts working? While student enrollment is the ultimate goal, understanding where to improve is crucial. Our checklist helps you leverage data to track progress and optimize your student recruitment marketing. Download now to stay on target with your goals.

Psychology-backed habits drive success in education marketing. Discover how building positive marketing habits can enhance your campaigns. Our infographic explains how science-based strategies can create a seamless education marketing approach. Read now to uncover actionable insights for ed marketers.

Branding is key to a successful school marketing strategy. This ebook explores how a strong brand identity differentiates your institution, builds a positive reputation, and drives enrollment. Learn about audience research, competitor analysis, and more. Download our guide to boost your school marketing efforts.

Unlock the key components of a strong brand identity in higher education marketing with our infographic. From logos to color schemes, learn how to create a recognizable brand that drives enrollments and builds trust. Download now to enhance your higher ed marketing strategy.

Learn the secrets of building a strong brand identity in education marketing with our latest (Pod)vertise episode. Discover how to create a consistent image and voice to boost enrollments and foster loyalty. Take your education brand to the next level! Tune in now.

Discover the benefits of managing alumni relations in our latest webinar. Learn how alumni can boost your education marketing strategy and build loyalty for your institution. Dive deep into alumni relationship management to create a strong community. Listen to the recording now.

Influencer marketing is here to stay! Learn how to implement a successful influencer campaign in education with insights from our webinar. Discover how influencer marketing can drive your student recruitment marketing strategy and increase engagement. Listen now.

Ready to launch an influencer marketing campaign but not sure where to start? We're here to guide you in building a measurable, scalable program to enhance your education marketing strategy. Get the answers and start planning your campaign today.

Using the power of LinkedIn, education companies have a unique opportunity to engage with prospects as well as current students and alumni. In 2019, LinkedIn drove 1.8m+ leads and 120k undergraduate and graduate enrolments for US schools. Watch our webinar to find out how you can optimize your next campaign.

Learn from TikTok strategist, Joella Skoogh, and Pink Orange founder, Xenia Muether, about all things TikTok advertising for education companies. In this first webinar of a series, we discuss ways to leverage the platform targeting options to boost student recruitment and what the perfect TikTok ad looks like.

A solid CRM system should be the cornerstone of every business. No matter if you sell moisturizers or (higher) educational programs. How else would you understand the length of your sales cycles, set up funnel-appropriate marketing automation and ensure you spend your advertising budget where you see a return on investment?

Generation Z has been quietly rising into a significant market force. Beyond its economic leverage, this generation is also the most diverse in world history, with deeply held and unconventional ideas on gender and identity. Marketing to such digital natives can be tricky, but not impossible. Listen to our Podcast to find out how!

Storytelling is an art - and a lost one at that. Storytelling is an irreplaceable tool for any marketer. In this episode of (Pod)vertise, you’ll discover the fundamentals of storytelling, along with tips and tricks for you to use to master the art. Listen and leverage these insights!

The education marketer has a unique landscape to cover. The prospect of implementing a campaign that seeks to educate and inform creates an inherent ethical high ground requiring a certain level of transparency, trust building and openness. Marketers can deliberately employ Psychology to influence the decisions they want consumers to make. Learn all about it through part two of our podcast!

The traditional sales funnel is a tried and true method for bringing new customers into the fold. It's simple, works well, and is easy to use as a framework for generating leads and closing sales. That said - today’s generation of students is more informed. They have more options. And they know it! Read our free ebook to Discover if the flywheel approach is what your institution needs.

Love or hate them, social algorithms are here to stay and serve a purpose. For some ed marketers, the algorithm represents a challenge to be solved, a 5000-piece jigsaw puzzle built upside down. Most marketers chase the elusive algorithm, wasting time and resources trying to hack them. Social algorithms aren’t as mysterious or vindictive as you might think. Here's what you really need to know!

This comprehensive checklist is your secret weapon for dominating the digital landscape. It covers all the essential elements of a successful digital marketing strategy, acting as your digital marketing sidekick, ensuring no step is missed on your quest for online domination. Don't let the complexity of digital marketing overwhelm you, just follow this checklist and watch your brand soar to new heights!

This generation is the genuine digital natives, capable of multitasking on any device and absorbing information at a breakneck speed. They’re also a generation of consumers who are still defining themselves - and their purchasing preferences, making now the opportune time to attempt to understand, and therefore - market to them.

Our digital world is run by instant gratification – even so, the value of a good story can’t be understated. It’s not about the perfect campaign, the foolproof strategy, or the great bidding tactic. Your story is the aspect that humanises your brand, makes you relatable, and nurtures your authenticity efforts.

Social media algorithms have a job to do. You - and your content are the resources (and the tools) it needs to complete its task. Once you reframe your mindset - you’ll be better equipped to be a helpful tool, and in turn - reach the right audience. Each platform has its own objective - and therefore, its own algorithm. Here's what you need to know.

To fully comprehend Gen Z, we must first understand the world they were born into. Gen Z has never known a world without Google, so the idea of getting information from an encyclopedia rather than their device makes no sense to them. As marketers - it’s up to us to leverage these insights!

The education marketer has a unique landscape to cover. The prospect of implementing a campaign that seeks to educate and inform creates an inherent ethical high ground requiring a certain level of transparency, trust building and openness. Marketers can deliberately employ Psychology to influence the decisions they want consumers to make. Learn all about it through part two of our podcast!

The Psychology of marketing is a vast field, and there is no one-size-fits-all approach to using it effectively. There is a lot of overlap between marketing and Psychology. As an education marketer, you're likely familiar with the concept of human behaviour. But have you ever wondered why we do the things we do? Or how this could apply to an educational marketing campaign? Read our ebook to find out!

One of the most significant parts of being a marketer is having the ability to anticipate how people will react, act - or behave. Unfortunately, human behaviour isn’t cut and dry. It’s not as rational as it appears on paper. Human quirks make it difficult for marketers to understand how to influence their consumers through content. Learn all about it through part one of our podcast!

Welcome to strategic marketing, where every step taken is a step closer to achieving your goals. This social media marketing strategy template is like a trusty GPS for your marketing journey. It will guide you in defining your objectives and prioritising your efforts for maximum success. With this worksheet, you can easily avoid spending time creating content for the wrong audience and missing out on opportunities for success.

Like most things in life, the enrollment funnel has evolved. It's not a simple step-by-step process anymore. At its core, using a flywheel approach is all about creating momentum and driving growth for your business over the long term. The world of digital marketing is ever-changing. Much like our industry, the sales funnel has evolved too. Learn all about the flywheel in our latest podcast!

Student leads don’t convert overnight. The sales cycle of the average student can take as long as a year. It’s important to remember that you’re selling them their future - not a product that they can return if they are not satisfied - which is exactly why a lead nurturing strategy is crucial for all ed(tech) marketers.

This is a handbook for education marketers that want to start - or extend their Influencer Marketing initiatives. We've compiled a list of some of the industry's best practices to help you along the way. This guide explains the basics of influencer marketing and offers tips on how to discover influencers, collaborate with them, launch campaigns, and track your outcomes.