Is Gen Z the secret to marketing success? 

Forget Millennials hogging the spotlight as the darlings of marketing research and consumer spending. We've overlooked the true rising stars: Generation Z.

Yeah, I know, we've brushed them off as a bunch of phone-obsessed teens. But here's the scoop: Gen Z is quietly becoming a major player in the market. They're not just diverse; they're the most diverse generation ever, with radical ideas about gender and identity. These digital natives can juggle devices like nobody's business and absorb info faster than you can say "OMG." They're sharp shoppers who know exactly what they want. And guess what? They're still figuring themselves out, which means it's prime time to understand and market to them.

But hold up, how the heck do we actually market to this emerging Generation?

Here’s what you can expect from this month's edition of (Ed)vertise! 

🤳🏼A quick guide to understanding Gen Z - with a few strategy ideas to include in your next campaign 

🏅A free guide to the emerging Generation - everything that we know so far 

🏃🏼5 Fast facts about Gen Z to optimize your student recruitment approach 

Too busy to read the resources? We've made our ebooks more accessible by launching (Pod)vertise - an education marketing-specific podcast on Spotify!

<a href="https://open.spotify.com/show/0n4ViuerZGYv5MOoZlID2r?si=d14ff6f7ff734f6a" class="finsweet-edvertise-cta" target=“_blank”>Listen on Spotify</a>

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If you thought marketing to Millennials and Gen Z is the same thing, think again.

We're seeing several important distinctions in how Gen-Z budgets, spends, and saves as they become older and enter the workforce, based on their beliefs and perceptions of brands and industries.

It's no secret that several variables impact each generation, including environmental and political events that may influence their viewpoint. And, in this day and digital age, we can see how distinct each generation is.

Let's take a look at the features of this generation of "digital natives." Generation Z is progressive, more racially and culturally diverse than previous generations, and on course to be the most educated. This generation also rejects labels, is radically inclusive, and spends time weighing all of their options before making a purchase decision - education or otherwise. 

We know that marketing to an incredibly diverse and informed generation can be tricky - so we’ve compiled a list of tips & tricks that you can use to inform your strategy. 

<a href="https://www.pink-orange.co.uk/blog/meet-gen-z" class="finsweet-edvertise-cta" target=“_blank”>Read the blog</a>

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Let's compare apples with apples. 

Gen Z is its own driving force. Simply put, their preferences are obvious, and they're not afraid to offend those who don't meet them.

To effectively market to this generation, you need insights. We've got them! 

<a href="https://www.pink-orange.co.uk/subscriber-resources" class="finsweet-edvertise-cta" target=“_blank”>Download the guide</a>

Too busy to read the resources? We've made our ebooks more accessible by launching (Pod)vertise - an education marketing-specific podcast on Spotify!

<a href="https://open.spotify.com/show/0n4ViuerZGYv5MOoZlID2r?si=d14ff6f7ff734f6a" class="finsweet-edvertise-cta" target=“_blank”>Listen on Spotify</a>

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Fine-tuning techniques for the next generation of potential university students are generally no surprise to education marketers.  

But - this one is different. For the first time, marketers are expected to communicate with students whose expectations have been largely influenced by digital encounters.

This is a connected generation - and they expect connection and personalization from your institution too. 

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Until next time,

Your Pink Orange Team

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