A strategic approach to international student recruitment

Tapping into new growth opportunities as vast as the continents we explore

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Meet our Gen Z student community

We've cultivated a global network of Gen Z international students who provide our partners with invaluable market-specific insights. From content creation to campaign reviews, they serve as a dedicated focus group, ensuring marketing strategies resonate with students worldwide.

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The global landscape is shifting. Universities and education providers globally are striving to diversify their student bodies. With that change comes new opportunities to venture into emerging markets.






The desire to study abroad is increasing, fueled by a growing middle class and its heightened awareness of the value of education.

But the big question remains:

How do we actually do that?

Meet Parmi,

an international student at Neoma Business School, Paris, and a Gen Z Student Consultant at Pink Orange.

Speak to Parmi

Country of Origin: India
School: Neoma Business School
Location: France
Course: Master's in International Management
Graduation year: 2025
Thoughts on: The role of agents, choosing the perfect university and how rankings and alumni stories play a role in university selection

Meet Parmi,

an international student at Neoma Business School, Paris, and a Gen Z Student Consultant at Pink Orange.

Speak to Parmi

Country of Origin: India
School: Neoma Business School
Location: France
Course: Master's in International Management
Graduation year: 2025
Thoughts on: The role of agents, choosing the perfect university and how rankings and alumni stories play a role in university selection

Meet Soumya,

an international student at University of Strathclyde and a Gen-Z student consultant at Pink Orange.

Speak to Soumya

Country of Origin: India
School: University of Strathclyde
Location: Glasgow
Course: Msc Digital Marketing Management
Graduation year: 2025
Thoughts on: Credibility of information online, the importance of program content, student ambassadors and resources on housing & accommodation

Meet Navya

a postgraduate student at the University of Warwick and a Gen Z Student Consultant at Pink Orange! 

Speak to Navya

Country of Origin: India
School: University of Warwick
Location: Warwick
Course: MSc Marketing & Strategy
Graduation year: 2025
Thoughts on: Role of Social Media in university search, areas of concern (such as cost of living), UGC content, parental involvement and cultural nuances

The global landscape is shifting. Universities and education providers globally are striving to diversify their student bodies. With that change comes new opportunities to venture into emerging markets.



The desire to study abroad is increasing, fueled by a growing middle class and its heightened awareness of the value of education.



But the big questions remains:

How do we
actually do that?

Let’s simplify it.

International student recruitment is a strategic process that aims to attract, enroll, and support students from different countries to study at educational institutions abroad. It involves creating effective marketing strategies, building connections with potential students and their families, and navigating the complexities of 
cultural diversity.

Let’s simplify it.

International student recruitment is a strategic process that aims to attract, enroll, and support students from different countries to study at educational institutions abroad. It involves creating effective marketing strategies, building connections with potential students and their families, and navigating the complexities of 
cultural diversity.

Cultural nuances

Every culture has its unique values, communication styles, and expectations. Understanding and respecting these cultural nuances are key to crafting messaging and marketing materials that resonate with diverse audiences.

Market preferences

Each market has its preferences when it comes to educational programs, delivery methods, and student support services. Tailoring your approach to align with these preferences can significantly impact your recruitment success.

Language barriers

Breaking the language barrier is vital to effectively communicate with prospective students. Translating materials and providing content in the local language can build trust and foster stronger connections.

Desire and motivation

Understanding the motivations and aspirations of prospective students in different regions is crucial for crafting compelling marketing campaigns and positioning your institution as the ideal choice for their educational journey.

International student recruitment is our playground

Here's how we do it

First, the foundation

  1. We conduct meticulous market and target persona research, laying the groundwork for all our endeavors.
  2. Tailored brand positioning recommendations define how we perceive your brand and communicate it effectively in each market.
  3. Content and creative strategy recommendations take center stage, ensuring you make a compelling impact.

Next, the action

  1. We dive into audience research, identifying the most impactful platforms to reach your target audience.
  2. Creating tailored messaging and creative assets, we speak the language of your prospects in every sense. This includes local language messaging where appropriate. 
  3. Implementation and activation follow suit, closely monitored, and analyzed to provide the most relevant market insights.
  4. Testing allows us to double down on what works and confidently discard what doesn't.
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Supporting your international recruitment strategy

At Pink Orange, we've got a burning passion for education marketing, and when it comes to international student recruitment, our flames burn even brighter.

We believe that education is a transformative force, transcending borders and opening doors to endless possibilities. 



Our mission is to help educational institutions like yours make a global impact and connect with bright minds from all corners of 
the world.

Our team of education marketing wizards is armed with creative expertise and research superpowers to create a winning international recruitment strategy for your institution.

Tailored campaigns

We don't believe in one-size-fits-all approaches! Our strategies are meticulously tailored to your institution's unique strengths, brand personality, and target audience, ensuring that every campaign speaks directly to the hearts and minds of prospective students.

Comprehensive where it counts

We don't believe in one-size-fits-all approaches! Our strategies are meticulously tailored to your institution's unique strengths, brand personality, and target audience, ensuring that every campaign speaks directly to the hearts and minds of prospective students.

Content that compels

We believe that storytelling transcends borders. We create captivating content that resonates with prospective students, immersing them in your institution's narrative and igniting their excitement to be a part of your educational journey.

Expert targeting

Finding the perfect match is an art!  We expertly target and activate your campaigns on the platforms that make the most impact, reaching the right students at the right time, and bringing them closer to your institution's educational offerings.

The long game

We're in it for the long haul!

Our support doesn't stop once your campaigns have launched. 
We closely monitor performance, analyze data, and optimize our approach to ensure continuous success and growth.

Let's chat

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Let’s connect, let’s go global