(Ed)vertise Newsletter | Education Marketing Insights by Pink Orange

Edition 25, Part 4

October 16, 2025

Part 4: The best bits from this month’s (Ed)vertise

🔥 Psst... (Ed)vertise now drops bi-weekly.

Clearing trends, International SEO, and real client challenges.

Edition 25, Part 4

October 16, 2025

Part 4: The best bits from this month’s (Ed)vertise

🔥 Psst... (Ed)vertise now drops bi-weekly.

Clearing trends, International SEO, and real client challenges.

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Education marketing strategy

Edition 25, Part 3

October 14, 2025

Part 3: 3 big recruitment challenges we helped solve in 2025

🔥 Psst... (Ed)vertise now drops bi-weekly.

From global SEO visibility to fixing DACH lead costs — here’s how we tackled real client pain points this year.

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Education marketing strategy

Edition 25, Part 2

October 14, 2025

Part 2: Your homepage can’t rank everywhere

🔥 Psst... (Ed)vertise now drops bi-weekly.

The number one mistake we see in global campaigns? One page trying to do too much. Here's how to fix it.

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Education marketing strategy

Edition 25, Part 1

October 10, 2025

Part 1: Top-performing Clearing content on TikTok & YouTube

🔥 Psst... (Ed)vertise now drops bi-weekly.

The best (and boldest) university clearing content we saw this year. Learn what worked and what to draw inspiration from.

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Social media marketing

Edition 24

August 5, 2025

From AI to Asia: How to stay ahead in the August enrollment sprint

GenAI is reshaping how students think, Asia is no longer one market, and your budget demands sharper focus. From platform shifts to conversion tips, here’s what’s actually shaping recruitment right now.

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International student recruitment

Edition 23

June 26, 2025

Africa’s Talent Pipeline, UK Policy Pressure & Clearing Campaigns

Dive into insight-packed features, regional breakdowns, and strategy-shaping stats to stay ahead in student recruitment.

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Education marketing strategy

Edition 22

May 1, 2025

Douyin, Redbook & beyond: Global social strategies for higher education

Dear Education Marketer, it’s already been a rollercoaster ride of a year in higher education — and it’s only April!

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Social media marketing

Edition 21

November 7, 2024

Data-driven tips to recruit Gen Z in 2025

What’s good, November? This time of the year is pretty stressful. Right? You’ve got to plan Christmas parties, buy gifts, reconcile your ....

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Education marketing strategy

Edition 20

October 2, 2024

A guide to recruiting African International Students

All jokes aside, I am sure I’m not alone in saying this year has flown by. The more time I spend in this industry, the more I frame my years by...

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International student recruitment

Edition 19

September 17, 2024

Elevating international enrollments with data

It’s time to turn the volatility of the past few years into an opportunity for growth. With market shifts, unprecedented policy changes, and evolving...

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International student recruitment

Edition 18

August 9, 2024

Insights for your 2025 international student recruitment strategy

If you’ve been following the industry news, you already know about the uncertainty that looms over the higher education sector. Policy changes...

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International student recruitment

Edition 17

July 1, 2024

A look into country-specific student recruitment data

You’ll be surprised to know how many recruitment officers share your pain. See, that’s where someone like us comes in. You know the type - the ones

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Education marketing strategy

Edition 16

June 7, 2024

Your complete guide to education marketing funnels 🎯

Did you know that not all marketing funnels are created equal? In fact, education marketing is known for its unique customer journey which is determined...

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Education marketing strategy

Edition 15

May 23, 2024

Introducing the new & improved (Ed)vertise

Education leaders discuss major challenges facing the Education sector Fair pay for teachers and staff. Higher quality education. Better outcomes.

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International student recruitment

Edition 14

April 1, 2024

The rise of international student recruitment

Ever imagined spreading your institution's influence across continents, reaching eager minds from diverse cultures, and building a global...

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International student recruitment

Edition 13

March 5, 2024

The power of user generated content

Imagine having an army of loyal advocates creating jaw-dropping content for your education brand, all for free! No need to pinch yourself.

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Social media marketing

Edition 12

February 1, 2024

The power of personalization

The world is a chaotic place at the moment. I mean, no more than usual, but there are new things twisting everyone’s knickers—yup - AI. 😏

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Education marketing strategy

Edition 11

January 10, 2024

Building your brand like a boss

I’ve arrived at your inbox to bring you the latest edition of (Ed)vertise. This edition was in fact inspired by the revitalization session we’ve had here at Pink Orange.

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Education marketing strategy

Edition 10

December 1, 2023

Are marketing and chess that different?

It's Jayde again from Pink Orange, and I am excited to bring you the latest edition of (Ed)vertise! As we kick off this edition, I can't help but feel...

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Education marketing strategy

Edition 9

November 2, 2023

A 9-year-olds thoughts on education marketing

Hello there! I’d like to think we’ve become friends. Maybe not Facebook official, but close enough. This month’s edition of (Ed)vertise is a little… different.

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Generational marketing

Edition 8

October 20, 2023

Flipping the funnel in education marketing

It feels like just yesterday that we launched this series.We started it with one goal: To give education marketers access to reliable, relevant resources.

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Education marketing strategy

Edition 7

September 1, 2023

Cracking the marketing code with Psychology: Part 2

Marketing + Psychology = Digital marketing success

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Education marketing strategy

Edition 6

August 25, 2023

Cracking the marketing code with Psychology: Part 1

Let's let Psychology inform our education marketing!

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Education marketing strategy

Edition 5

July 28, 2023

Let’s hack an algorithm!

Welcoming a new month changes as we get older, mostly because we're so overwhelmed by the fact that time is quite literally flying by.

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Social media marketing

Edition 4

June 16, 2023

Influencer marketing made easy

Influencers – they're the crème de la crème of marketing magic. Move over sliced bread, because these trendsetters are selling like red velvet cupcakes.

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Education marketing strategy

Edition 3

May 25, 2023

Let’s get cozy with Gen Z, shall we?

Forget Millennials hogging the spotlight as the darlings of marketing research and consumer spending. We've overlooked the true rising stars: Generation Z.

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Generational marketing

Edition 2

April 3, 2023

The future of marketing: The case for storytelling

We live in a fast-paced, digital world. One that is run by instant gratification and vanity metrics – even so, the value of a good story can’t be understated.

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Education marketing strategy

Edition 1

March 1, 2023

The most common mistakes education marketers make: And what you can do about them

In the face of global uncertainty, marketing has become more prevalent than ever, with worldwide industry placing their future in our (capable) hands.

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Education marketing strategy