We give you the actionable insights and analytics you need to reach your target audience. We gather data to help you define how you’ll target prospects through customised campaigns that attract the right people.
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Daniela Escobar
Director of Marketing,
SchoolApply
“The level of expertise provided is outstanding. Not only did the team help us analyze, organize and optimize our paid media campaigns, but continuously pitched new ideas to help with brand exposure and improve lead acquisition quality and quantity.”
Joshua Metcalfe-Parsons
MarTech Manager,
The African Leadership University
“Since working with Pink Orange, we are tracking started applications and the respective progression rates by platform and can backtrace applications up to the ad they first clicked on.”
Helen Ainsley
Growth Manager,
Lanterna Education
“The team at Pink Orange have provided excellent comprehensive guidance for increasing and optimizing our brand across all levels of the customer journey and has ensured that this process is covered end-to-end. This allows us the freedom and time to ask the important questions, and focus our decisions on where we know the impact will be greatest.”
Veronica Mulhall
Vice President of Marketing,
ALX Africa
“Over the last year, Pink Orange was our constant partner in hitting our paid advertising goals to empower young Africans to lead a life of impact. We started with an email list of 0 and scaled to an active list of +230k– on top of +50k highly engaged users across social media. Our MoM performance sat at the top 1% of industry CPL in education and ed(tech) for the entire duration of our collaboration.”
Education marketing is complex.
We’re here to help you simplify it.
In a world where data is increasingly available and the customer journey more complex than ever, education companies struggle with attribution. We exist to illuminate the path for you, creating campaigns and marketing strategies for each stage of your prospects’ decision-making process. Our job is to ensure you are talking to the right audience, on the right platform, at the right time.
Founder & CEO,
London, UK
“Having worked client-side before, I know how frustrating it can be to work with a partner that doesn’t really understand the complexity of education. A product as unique as this doesn’t sell with a simple ad or a two-sequence email journey. Pink Orange exists to help our clients understand the best full-funnel approach for their program or product and translate that into compelling content, engaging creatives and strategic campaigns.”
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